McDonald's Big Mac was introduced in 1968

In 1968 to be precise, the Big Mac was launched on to the French market. It was the same year as the McDonald's 1000th highly successful franchised outlet was opened in Des Plaines, Illinois, USA.

McDonald’s flagship sandwich, the Big Mac was introduced on McDonald’s national menu in 1968. Big Mac, the iconic burger, has a strong appeal among Asian consumers. The introduction of the Big Mac in Asia was so successful that a lot of Asian consumers viewed the Big Mac as the benchmark of all hamburgers – the Big Mac is how a classic, original hamburger should be. In fact, McDonald’s Big Mac was the first burger many Asian consumers tried. Ever since then, Big Mac has become a meal preference whenever they crave for burgers.